Delta Athletics embraces a wide color palette in our visual and product communications, but returns to three core colors when standing alone.
Delta Orange is the standard color for Delta Athletics. It is the only color to use on white.
90% Gray is used on white for any black & white application
White is used on black for any black & white application
WEB COLOR PALETTE
The web color palette consists of eight different colors used throughout our website, and any other digital/web application.
MATERIAL DESIGN PALETTE
When needed for subtle contrast or detail, the web color palette can be extended though the use of traditional material design palettes for blue and orange.
WORKING WITH COLOR
Delta Athletics believes that keeping the brand modern and fun requires flexibility with color palettes, while still providing a consistent brand image.
BRAND ELEMENTS ON WHITE
Orange is the standard color for Delta Athletics. It is the only color to use on white.
90% Gray is the standard used for all black & white documents.
BRAND ELEMENTS ON BLACK
White is used on black when color fidelity is low (such as using home printers or office copiers).
90% Gray is used on black when color fidelity is high (such as web-based applications, and when using offset printing).
BRAND ELEMENTS ON LIGHT COLORS
The Delta Athletics logo always takes the color of the field it resides upon. For light color fields, the logo is shown in a darker hue.
BRAND ELEMENTS ON DARK COLORS
The Delta Athletics logo always takes the color of the field it resides upon. For dark color fields, the logo is shown in a lighter hue.