Delta believes that youth sports are  the cornerstone of lifelong athletics, and we want everyone to participate. That’s why fun is the cornerstone of how we present the brand. We all return to places in our lives that bring us joy, and Delta is there to make sure the athletes first experiences are rooted in happiness.

Sports can be a  wonderful community of people all working on their passion together – or it can be a dangerous, divisive, and factional. Delta believes showing the connectedness of athletes across traditional boundaries (team, gender, race, religion, age)  brings the community together.

Progress is often difficult to see without milestones. That’s why Delta built its program to include so many opportunities to achieve. By showing achievement in our imagery, we represent what the brand is built upon.

Athletes who have had fun playing their sport, who feel connected to their peers, and who have achieved successes, will naturally develop a greater confidence with themselves – an attitude that can last a lifetime. Delta is proud to show this emotion throughout our brand efforts.